Hi, I’m Femi, bringing your product design dreams to life.
About me
I'm a Product Designer with over five years of experience making digital products feel simple, intuitive, and genuinely enjoyable to use. My path into UX wasn't the usual one; I started with a BA in English Language from Obafemi Awolowo University in Nigeria, then spent time working as a Graphic Designer before UX pulled me in for good. Looking back, it makes sense: understanding language and how people communicate turned out to be surprisingly close to understanding how people navigate a product.
That background shapes how I design today. I believe great design starts with genuine collaboration: understanding a team's goals, their users, and the story behind the problem, before a single layout gets built. When I'm not designing, I'm usually deep into a good playlist or a video game.
Work Experiences
Where I’ve grown, designed and contributed
2025 – 2026
Product Designer
Growth-X
- Leading the end-to-end product design of the Growth-X MVP: a learning and professional development platform built for African founders and entrepreneurs, from initial discovery through to launch-ready designs. - Working directly with the Founder and other stakeholders to translate a detailed product vision into a coherent design system, user experience, and visual language that feels culturally specific. - Designing across three core product surfaces: the company website, the learner platform, and the practitioner interface, ensuring each serves a distinct purpose while maintaining a consistent brand identity.
2025 – 2026
UX Designer
TruerU
Led the end-to-end redesign of surgeon scheduling flows, reducing friction and clarifying each step of the booking journey. Designed and refined dispute‑resolution flows that enabled surgeons to quickly raise, track, and resolve patient issues within the TruerU app, supporting safer and more transparent care. Collaborated with a cross‑functional team of 5+ stakeholders to align product requirements and ensure the experience met both clinical and business goals.
2023 – 2025
Product Designer
Decode Analytical
Created intuitive navigation, clear visual interfaces, and optimised user flows to support seamless interactions across key learning journeys. Collaborated with instructional designers and subject matter experts to translate curriculum into engaging, accessible digital experiences that support diverse learning styles. Conceptualised, designed, and implemented core learning tools, including virtual classrooms and collaborative spaces that encourage active participation and peer learning.
2020 – 2023
Freelance UI/UX Designer
Self-Employed
Partnered with startups and small businesses to bring their digital visions to life. Delivered end-to-end solutions, from discovery and wireframes to high-fidelity designs and developer handoff
2025 – 2026
Product Designer
Growth-X
- Leading the end-to-end product design of the Growth-X MVP: a learning and professional development platform built for African founders and entrepreneurs, from initial discovery through to launch-ready designs. - Working directly with the Founder and other stakeholders to translate a detailed product vision into a coherent design system, user experience, and visual language that feels culturally specific. - Designing across three core product surfaces: the company website, the learner platform, and the practitioner interface, ensuring each serves a distinct purpose while maintaining a consistent brand identity.
2025 – 2026
UX Designer
TruerU
Led the end-to-end redesign of surgeon scheduling flows, reducing friction and clarifying each step of the booking journey. Designed and refined dispute‑resolution flows that enabled surgeons to quickly raise, track, and resolve patient issues within the TruerU app, supporting safer and more transparent care. Collaborated with a cross‑functional team of 5+ stakeholders to align product requirements and ensure the experience met both clinical and business goals.
2023 – 2025
Product Designer
Decode Analytical
Created intuitive navigation, clear visual interfaces, and optimised user flows to support seamless interactions across key learning journeys. Collaborated with instructional designers and subject matter experts to translate curriculum into engaging, accessible digital experiences that support diverse learning styles. Conceptualised, designed, and implemented core learning tools, including virtual classrooms and collaborative spaces that encourage active participation and peer learning.
2020 – 2023
Freelance UI/UX Designer
Self-Employed
Partnered with startups and small businesses to bring their digital visions to life. Delivered end-to-end solutions, from discovery and wireframes to high-fidelity designs and developer handoff